Academic Writing Task 1. Progress Test 1. IELTS EXPRESS UPPER

IELTS EXPRESS – UPPER INTERMEDIATE
Progress Test 1
Academic Writing
Sample answer: Writing task 1


The table below shows how companies divide their advertising budget between a variety of promotion channels in three different countries.

Overall, all three countries are similar in the sense that the top three promotion channels are the same – TV is the most popular followed by newspapers and radio. However, there is a very sharp contrast between Australia and Korea on the one hand and Brazil on the other. With the former two countries there is a broadly similar pattern of expenditure which does not show that much difference in expenditure between the three channels. Brazil however, has a very unbalanced distribution of expenditure with over 60% of all money spent on advertising in the country done through a single channel - TV.

In terms of the three less popular promotion channels there is very little similarity between the countries. Australian advertisers obviously feel that the internet is a very effective channel as they are spending nearly as much here as the combined expenditure on direct mail and sponsorship. Korea is the opposite, spending twice as much on sponsorship and direct mail than on Internet advertising. Brazil, again, is the odd one out, spending very little on these secondary promotion channels.